Walt Disney World | 50th Anniversary

We didn't just celebrate a milestone. We built an 18-month global event. To mark Walt Disney World’s 50th Anniversary, we launched a major multi-phase campaign across broadcast and digital channels. We honored five decades of beloved memories while successfully getting a brand new generation of fans through the gates.

The Magic is Calling 30s [Official 50th Kickoff Spot]

Worlds of Magic Transformed 30s [50th teaser spot]

Aglow 30s [50th teaser spot closer to celebration start]

50th Count Up 90s [50th cinema spot closer to celebration start]

Aglow 2.0 30s [The final 50th spot]